The Custom T-Shirts Industry Is Popular and Growing
Over the past several years, the demand for T-shirts with slogans or logos of TV series, movies, and games printed on them has skyrocketed. However, gone are the days when it was only individuals that purchased T-shirts.
Today, companies, start-ups in particular, use T-shirts as part of their branding strategy for the purpose of grabbing people’s attention and increasing their brand visibility. T-shirts also play an important role in supporting a cause, raising a voice, and creating social awareness, which influences market growth in a positive way.
Estimates by Grand View Research put the value of global T-shirt printing at about $3.64 in 2020. It is expected to potentially expand at a compounded annual growth rate of 9.7 percent from 2021 to 2028.
In just the United States alone, IBISWorld reported that sales of the online original design T-shirt industry were expected to surpass $516.4 million in 2021. This number increased at a faster rate than the online retail sector overall, which makes it highly attractive to new entrants.
If you would like to get into the custom T-shirt business, now is the perfect time. T-shirt business opportunities are growing with each passing day.
II. The COVID-19 Pandemic Accelerated Sales for Custom T-Shirts
The pandemic hit virtually all sectors negatively from hospitality to finance. Due to the discretionary nature of fashion, it’s particularly vulnerable. It was reported that in the United States and Europe, over 65 per cent of consumers were expected to spend less on apparel.
Still, the pandemic led to an overall increase in the growth of online clothing sales. T-shirt sales rose 47% in April 2020 according to data from Adobe Analytics. Similarly, data from SinaLite Marketing, the number of T-shirt orders after the pandemic in North America rose to over four times the pre-pandemic number (an increase of approximately 330%). The percentage of wholesale customers that ordered printed apparel also increased by over 16 percent. You can find many t-shirt printing companies in the Surrey area, some of these companies may also provide another service like vehicle graphics designs, if this is something you are interested in then see
Still, the pandemic led to an overall increase in the growth of online clothing sales. T-shirt sales rose 47% in April 2020 according to data from Adobe Analytics. Similarly, data from SinaLite Marketing, the number of T-shirt orders after the pandemic in North America rose to over four times the pre-pandemic number (an increase of approximately 330%). The percentage of wholesale customers that ordered printed apparel also increased by over 16 percent.
Still, the pandemic led to an overall increase in the growth of online clothing sales. T-shirt sales rose 47% in April 2020 according to data from Adobe Analytics. Similarly, data from SinaLite Marketing, the number of T-shirt orders after the pandemic in North America rose to over four times the pre-pandemic number (an increase of approximately 330%). The percentage of wholesale customers that ordered printed apparel also increased by over 16 percent. You can find many t-shirt printing companies in the Surrey area, some of these companies may also provide other services like vehicle graphics designs, if this is something you are interested in then see ”vehicle graphic design Surrey”.
Why Did This Happen?
One possible explanation is that people made the shift towards more comfortable, stay-at-home clothes during the pandemic and brands tried to play up the comfort-cosy trend. Here, a new significance of T-shirts came into play.
T-shirts are affordable, easy-to-make clothing items, which makes them ideal for brands to make and sell. The average T-shirt costs below $7 to make and brands can sell them as high as $40 to $50. The growth of T-shirt sales during the crisis can also be attributed to people buying T-shirts to support small businesses.
For instance, the founder of DS Projects, Dylan Hattem, launched a relief initiative called “This T-Shirt” aimed at making and selling custom T-shirts on Instagram. He was aiming to raise $20,000 in support of charities and small businesses but quickly achieved $200,000 after a short time.
Selling T-Shirts Is a Great Way to Earn Extra Money
Reuter analysis shows that the United States economy ended 2020 with 9.4 million fewer jobs and 3.37 million people suffering permanent job loss. Many Americans found it challenging to pay their bills or dipped into their savings just to make ends meet. Others borrowed money from their family or friends or had to rely on food banks just to get their food.
The more people dug deeper into their pockets due to pandemic-related financial problems, the more it became abundantly clear that having multiple sources of income is so important. Fortunately, it is never too late to diversify your income, and you can even start immediately by launching a T-shirt printing business.
Just about everyone owns at least one T-shirt regardless of their gender, age, and so on. That’s why a T-shirt business can be a great way to earn extra money within a very short amount of time. If your T-shirts deliver a message that resonates with people, the higher the chances that they will buy your products.
